We sat down and talked with
BETH SCHREIBMAN GEHRING to
hear how she is continuing a family tradition,
to brighten the holidays and help
support The Cleveland Orchestra. For forty
years, Beth’s family has been selling elegant
silver-plated Reed & Barton silver bells
for the holiday season. Partnering with
the Women’s Committee of The Cleveland
Orchestra, the proceeds from these holiday
keepsakes benefit the Orchestra’s education
and community engagement programs.
How did the Silver Bells
program begin?
The program was started by my parents,
Arnold and Barbara Schreibman, fortyone
years ago at their store, Schreibman
Jewelers, at Landerwood Plaza in Pepper
Pike. They were season subscribers
to The Cleveland Orchestra for decades.
My mother had come out of the volunteer
workforce and started working. She was a
Women’s Committee member and wanted
to contribute. She looked at my father and
said, let’s find something to sell, something
simple, for the Orchestra. They chose
beautiful silver-plated Reed & Barton bells,
which are engraved with the word Christmas
and the year — Christmas 2008, for
example. We started selling the bells and
donating the proceeds to the Orchestra.
Have there been changes
in recent years?
Five years ago, we closed our store in Pepper
Pike. Now, the Women’s Committee of
Th e Cleveland Orchestra and I handle the
project. Th e bells are sold for $20 apiece at
the Cleveland Orchestra Store at Severance
Hall and at seven other stores in the greater Cleveland area.
The members of
the Women’s Committee all get together to
wrap the bells. I take them to the stores and
track the proceeds.
What part have the Silver Bells sales
played in Cleveland family traditions?
The bells are really a part of my family, because
the store was a family business. From
the time I was little, that’s where I hung out
after school. I can wrap those bells in my
sleep! The bells are a huge part of a lot of
people’s childhoods. Every year, fathers
would come into the store and buy them for
their children. They also make great corporate
gifts — people would come in and
buy them for their staffs, as favors at holiday
dinners. They’re a great hostess gift too
— they’re something different.
Are there people who
collect the Silver Bells?
There are several people who have one from
every year, from the last forty years! I know
people who use them to decorate their
Christmas trees. Some people display them
on a silver tray, each bell tied with a red
satin ribbon — that’s really beautiful!
Your mother passed away in August.
What has it been like, carrying on the
Silver Bells project without her?
It is the one thing I can’t let go of, because it
was hers. I have been a Women’s Committee
member for twenty-three years. When
my mother died, I thought, I can’t possibly
do the bells. Then I thought, I have to do
the bells. Nobody else knows how to run
the program! The Women’s Committee has
been the most amazing source of support,
and they have rallied around the project.
Th e first night this year, we sold $500 worth
of bells. We made almost $1,000 the first
week.
The money we raise is earmarked for
Th e Cleveland Orchestra’s Education Programs.
I can’t imagine a child growing up
in this city and not hearing this great orchestra
at least once. The money we raise
helps pay for transportation costs so that
students can come to hear a concert at Severance
Hall. We sell the bells because, as my
husband said to me, you never know how a
child’s life might change through
music. The next Mozart could very well
be sitting and listening at Severance Hall!
The Reed & Barton Silver Bells for 2008 cost $20.
To benefit The Cleveland Orchestra, the bells
must be bought from one of these sources:
The Cleveland Orchestra Store
at Severance Hall
Chet Edwards General
Home Furnishings, Aurora
James Alperin Jewelers, Pepper Pike
Mulholland and Sachs, Beachwood
Peter Danford, Shaker Heights
Schreibman Jewelers West, Fairview Park
V Regalo/The Desk Set, Rocky River
Village Herb Shop, Chagrin Falls





